Sustainability
Mission and Vision
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Our goal is to turn Nortene into the leading brand in Europe in outdoor renovation and decoration, as well as in lawn and garden care and maintenance. We want to be pioneers in the development of products and processes, and be efficient and sustainable in the use of energy, time and natural resources.
Values
Our story is one of talent, innovation and constant growth.
We have gone through different stages of development since our inception,
but we have stayed true to our values:
Open attitude
We think that all ideas have potential: only creativity and passion yield great results and solutions, always focused on our customers.
Passion
We are guided by curiosity, the desire to innovate and improve every day. We adapt to constant changes and the arrival of new trends.
Trust
We create a bond with our customers by relying on honesty and experience. We provide our knowledge to guide them in their projects.
Responsibility
We use our experience and knowledge to provide solutions to our customers that help them adopt more sustainable habits.
The customer at the centre
Our customers are at the heart of our business model and the indisputable compass guiding everything we do. Which is why every solution we create is designed to improve their well-being in their gardens, terraces, patios and balconies.
For us, it is crucial to understand and know our customers and the spaces they live in. This way, we create innovative solutions within everyone's reach and integrate them into their homes in a way that is efficient, decorative and increasingly mindful of the environment.
Our commitment to the SDGs
Sustainability is the main pillar of our strategic vision, which is based on complying with the most rigorous and ambitious environmental and social standards, always in line with the SDGs.
By focusing on the nature of our activity, we have identified those goals to which we can make a more significant contribution: a total of 12 of the 17 Sustainable Goals set by the United Nations. The different goals extend throughout the value chain: from the manufacture to the end of life of products.
Manifesto for a sustainable garden
Solutions for a positive impact
This is the key to our manifesto for a more sustainable garden, which relies on complying with rigorous environmental standards and on conveying a culture of sustainability to the people and community around us.
Preserve
Make lasting solutions available to our customers that require few replacements and optimise resources.
Educate
Convey our knowledge to our customers to make their gardening activities more sustainable.
Empower
Integrate a culture of sustainability into all the teams and people who are part of Nortene, as the common principle of the entire company.
CLOSING THE LOOP: Our sustainable product strategy
"What starts out sustainable ends up sustainable"
It's what we at Nortene call Closing the Loop, a philosophy that permeates the development of all our productsand solutions.
Through Closing the Loop, we ensure a sustainable and efficient life cycle for our products. To achieve it, we conceptualise all our products in 7 separate stages (the 7 Rs of Circularity), distributed in two connected circles.
Main
activity
In the first circle, our commitment to sustainability is manifested in how we define and manufacture our solutions, and in the integration of eco-design practices that reduce our environmental impact.
Next challenges
The second circle focuses on minimising the impactof our products and waste once used, to propose solutions
aimed at both reprocessing and recycling them.
1
EXPERIENCIA
DEL CLIENTE
Escuchar las necesidades del mercado e integrarlas en el desarrollo de nuestros productos, es la clave de todo el ciclo.
2
PRODUCTO
Nos enfocamos en diseñar productos innovadores y sostenibles utilizando, cada vez más, materiales reciclados y procesos de producción eficientes.
3
PRODUCCIÓN Y APROVISIONAMIENTO
Implementamos prácticas de fabricación y sourcing responsables, minimizando el impacto ambiental y optimizando los recursos.
4
USO
En este punto, la experiencia de nuestros clientes es el principal barómetro para medir la eficacia de nuestras soluciones.
5
PACKAGING
2da vida
Trabajamos para que los embalajes de nuestros productos sean los imprescindibles, reciclables y/o reutilizables.
6
PRODUCTO
2da vidaFomentamos la reutilización de nuestros productos para maximizar su vida útil.
7
RECICLAJE
Implementamos programas de reciclaje para recuperar materiales y darles una nueva vida.
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Nortene CommitmentThe importance of the material
At Nortene, we believe that synthetic materials can be sustainable when designed and used responsibly, taking into account their environmental impact and efficiency in the use of resources throughout their life cycle.
When used responsibly, plastic responds to the needs and trends of the market, while allowing us to create durable, tough and customisable products with a lower environmental impact than other materials.
We don't defend or promote the use of single-use plastics, and we work with suppliers who share our vision and strive to limit their environmental impact. This means not only adhering to environmental laws, but also actively seeking to improve our products constantly and taking effective measures to reduce the impact related to the manufacturing process.
Plastic materials: When used responsibly, plastic allows us to create durable, tough and customisable products with a lower environmental impact than other materials.
Organic materials: they allow for better soil management practices, helping to reduce water consumption and chemical use.
Recycled materials: They retain their inherent quality with a reduced environmental impact, by prolonging the useful life of materials that have already been produced.
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GARDEN SCORE
The indicator that helps you shop
more responsibly for your GARDEN.
As a brand of garden solutions, our aim is to lead the market with a portfolio of the most sustainable products.
To achieve this, we have created the Garden Score, an indicator of the Group that assesses the environmental and social impact of all our product ranges and new solutions, using 26 different criteria and a score from 100 to 0.
Want to know more about our sustainability strategy?
Beyond our products
Our origins as a manufacturer of heather make us place a high value on the importance of quality and commitment to our customers. Because of this, and in keeping with our sustainability strategy, we set very high standards for our portfolio of products, whether manufactured internally or sourced from external suppliers.
Having our own production centre contributes very positively to reducing our energy consumption and carbon footprint, and it also lets our teams collaborate closely throughout the creation process. This proximity and non-dependence on external suppliers gives us flexibility, high availability and control, and with it, the ability to create lasting and responsible solutions.
Discover some of the exclusive products that we manufacture in-house
OUR ICONS GO THROUGH THE LOOP
People and Community
At Nortene, we are very aware that our solutions are aimed at providing comfort and well-being, and at helping people. From the start, we have gone all out to protect people, the planet and its ecosystems, a commitment that goes beyond the limits of the sector. In this regard, we promote community projects that have a positive impact on society and the environment.
We believe that our resources and our activity can contribute to the development of society and the preservation of the environment. As a result, we take part in social and environmental actions that offer us the ideal opportunity to make a positive contribution.
We also encourage voluntary participation in social initiatives that are consistent with our areas of activity, generating value for both the community and our company. Our challenge is to use our strengths to maximise our positive impact on society and the environment.
Discover some of the initiatives we took in 2023!
Corporate volunteering (Alicante):
Waste Collection Day with Vega Baja Limpia in El Hondo Natural Park (Alicante)
Azorín School (Alicante):
Donation of unused material to make bee hotels.
School (Hungary):
Donation of products to create a fun garden so that children can learn and take part in growing plants and vegetables.
Colegio (Hungría)
Donación de productos para crear un jardín lúdico para que los niños aprendan y colaboren en las tareas de cultivo.
Joplin Sanctuary (Barcelona)
Donation of SAHARA awnings to create shaded areas in the animal enclosures.
Wild Forest Reserve (Barcelona)
Permanent partnership with this organisation. Donation of picnic tables and sun shades to create rest areas for volunteers and visitors.
Santuario Salvando Peludos (Madrid)
Donación de material para rehabilitar el Santuario tras la Dana de 2023.
Diversity Month
Open house at our production centre in Catral, Alicante.
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Beyond our products
Coconatur natural coconut hedge
With almost 100 years of experience manufacturing concealment systems, we develop innovative solutions such as Cocontatur: a natural hedge made with coconut fibres. To manufacture it, we use the remains of the shell, which are normally discarded. We chose coconut fibre due to its inherent characteristics: permeability, lightness, as well as high strength and aesthetic beauty.
The result is a unique screening system on the market in terms of quality, strength and environmental commitment.
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Beyond our products
Bordo Flexi embroidery
This garden embroidery is made from recycled tyres and combines versatility, durability and sustainability in a single piece. This product offers a sustainable alternative to adorn and separate different parts of a garden.
It is highly flexible and its toughness provides an effective and long-lasting boundary, withstanding weather conditions of all types and constant foot traffic.
By transforming waste materials into a new functional form, we promote the conservation of natural resources and encourage a more sustainable approach to the design and decoration of outdoor spaces.
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Beyond our products
Hidenatur artificial hedge
The hedges we manufacture are unique on the market: they offer exceptional realism thanks to the randomness of the cut.
In 2024, we launched a new model with 36 rods and 3 alternating tapes. Its sheets are curved and matte to make them more realistic. The result is a very realistic hedge with a high level of privacy.
And now, they are even more sustainable since they are made with 30% recycled material.
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Beyond our products
Mosaïc lattice
Whether for privacy, filtering sunlight, decorating a wall or separating spaces.... Lattices have a multitude of uses and Mosaïc, Nortene's most iconic, is made of PP and features a UV treatment. It resists inclement weather, has a long life and is 100% recyclable. Its Mediterranean-inspired design with an uneven weave goes well with any decorative trend.
Like the entire range of Nortene fixed panels and lattices, it has attachments so it can be installed vertically or horizontally on dirt or tile floors, or directly on the wall.
And if you have any questions about how many panels and accessories you need, you can always use our panel configurator: in just 4 simple clicks, the tool will give you the solution.
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Beyond our products
Tundra vertical garden
Our artificial vertical gardens are highly durable and resistant, meaning they don't require replacements or maintenance. They also don't consume water or need to be treated with fertilisers, insecticides or protective varnishes.
Tundra is new for 2024, and features an exclusive Nortene pattern that combines two shades of green moss with realistic leaves, imitating the vertical gardens created by expert gardeners. This panel is easy to install and offers exceptional durability. It is perfect for indoor and outdoor use, since it is UV resistant for a long-lasting colour.
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Beyond our products
Flaxhemp anti-weed fabric
This natural pad is made from linen and hemp and is the perfect choice for urban gardens: it is 100% biodegradable and breaks down naturally in environmental conditions, providing nutrients to the substrate.
It also saves water by regulating the moisture in the soil. What's more, it protects the crop from contacting the soil, promoting a healthy and sustainable growing environment.
Flaxhemp is both biodegradable and long-lasting.
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Beyond our products
Trellinet Bio trellis netting
This trellis netting provides effective support for climbing plants, promoting optimum growth and facilitating harvest. And best of all, at the end of its cycle, it can be reused as fertiliser!
Made with a compostable material, this product provides a sustainable and more resistant alternative to natural materials such as jute or cotton, making it ideal for long-term garden applications.
Its ability to decompose naturally at the end of its life cycle also helps reduce waste and keeps the soil healthy.
